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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

ebook
Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

  • Planning the Battle—and Choosing the Right Tactics
  • eMarketing, Digital Media/Social Networking
  • Grand Opening/Reopening and Holidays
  • Four Walls Marketing
  • Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
  • Marketing Measurement
  • No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers—and win more new customers than you can handle.


    Expand title description text
    Publisher: McGraw Hill LLC Edition: 2

    Kindle Book

    • Release date: August 13, 2010

    OverDrive Read

    • ISBN: 9780071744096
    • Release date: August 13, 2010

    EPUB ebook

    • ISBN: 9780071744096
    • File size: 2184 KB
    • Release date: August 13, 2010

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Bigger, Badder, Better!
    ATTACK OF THE KILLER MARKETING TACTICS!

    A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

    Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

  • Planning the Battle—and Choosing the Right Tactics
  • eMarketing, Digital Media/Social Networking
  • Grand Opening/Reopening and Holidays
  • Four Walls Marketing
  • Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
  • Marketing Measurement
  • No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers—and win more new customers than you can handle.


    Expand title description text
    Check out what's being checked out right now This project is made possible by CW MARS member libraries, and the Massachusetts Board of Library Commissioners with funding from the Institute of Museum and Library Services and the Commonwealth of Massachusetts.